High-tech consumer goods

High-tech consumer goods are technical products for end consumers that are based on comparatively complex technology. They are intended for private use and not primarily for commercial production. They include both hardware and software. Goods from the life sciences industry are also included. Medical devices, cosmetics, superfood, etc. Typical examples include smartphones, laptops, wearables, smart home devices, modern entertainment electronics, and networked household appliances.

In contrast to traditional consumer goods, they are characterized by short innovation cycles, a high integration density of electronics and software, and often by networking (Internet/cloud connectivity). They are predominantly marketed through B2C channels and are intended to enhance comfort, connectivity, information acquisition, or entertainment in everyday life. 

From a business perspective, they are classified as consumer goods as long as they are used by private end customers. In a corporate context, however, the same or similar devices can appear as capital goods.